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It Begins With You (ABMP)

ABMP programming is anchored by the first multi-year pan-African broadcast media-led HIV/AIDS public education effort. Using the tagline Imagine the Possibility of an HIV-Free Generation: It Begins with YOU! the campaign promotes a theme of hope and possibility. The campaign emphasizes personal initiative in combating HIV/AIDS and urges all Africans to consider their role in helping realise the vision of an HIV-free future.

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