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CD&C

DIRECTORATE OF CORPORATE DEVELOPMENT AND COMMUNICATIONS

 

 

COMMUNICATION STRATEGY FOR EFFECTIVE DISSEMINATION OF THE NV20:2020 & THE

TRANSFORMATION AGENDA

 

BACKGROUND:

Vision 20: 2020 seeks to position Nigeria as one of the top 20

economies in the next nine years

It is to be implemented through three medium-term development plans

Vision 20-2020 has been projected to involve massive investments especially

in infrastructure

The implementation of the National Implementation Plan (NIP), was planned

to begin from the 2010 fiscal year

The first phase of the implementation plan is for: 2010-2013 

This first phase is expected to lay a solid foundation for the entire process 

Phase 1 is based on two specific economic targets expected to be achieved by 2013

In Broadcasting, especially Radio, some key objectives are:

  • To be a key instrument in transforming Nigeria into a critical player in the global political economy,

          using information as a powerful tool for development

  • To serve as a lead agency in checking cynicism, skepticism and self doubt among Nigerians
  • To be a prominent promoter of Nigeria’s cultural products such as music, films,

           art & craft, cuisine and books, costumes in global arena

  • To ensure quality, professionalism and ethical standards in media and communication

 

FRCN STRATEGY FOR COMMUNICATING VISION 20: 2020 & THE TRANSFORMATION AGENDA:

 

 

  • OBJECTIVE: To be a key instrument in transforming Nigeria into a critical player in the global political economy,
  using information as a powerful tool for development.

 

 

S/N

GOALS/TARGETS

STRATEGIES

PLAN OF ACTION

 

 

1

 

Extend the reach of Radio Nigeria to

ALL communities in Nigeria

 

Establish Zonal Stations in all the six geo-political zones of the country

 

Build and equip two new Zonal Stations in the South South (Yenogoa) and the North East (Gombe)

 

 

 

Establish FM Stations in all the states

 

 

Complete the 32 FM Project began in 2000

 

 

 

  • OBJECTIVE:  To serve as a lead agency in checking cynicism, skepticism and self doubt

 

among Nigerians

S/N

GOALS/TARGETS

STRATEGIES

PLAN OF ACTION

1

 Promote open and accountable leadership at all levels

Increase the number and quality of public-accountability programmes in our local and network programming to allow Nigeria’s participate in governance through questioning public and elected officials directly.

Increase public-accountability programmes by 30% in 2years

 

Have all Radio Nigeria FM stations nationwide do same

 

 


 

  • OBJECTIVE: To be a prominent promoter of Nigeria’s cultural products such as music,
films, art & craft, cuisine and books, costumes in global arena

 

 

S/N

GOALS/TARGETS

STRATEGIES

PLAN OF ACTION

 

 

1

 

Promote visibility and acceptance of Nigeria’s  culture, values and

Product.

 

Liaise with independent producers to produce programmes that promote Nigerian core values and products nationally

 

 

 

 

 

 

 

 

 

 

 

Identification and celebration of

our national icons and

landmarks

 

Undertake PPP arrangements for drama productions that promote our core values and products.

 

Create a national Find-&-Promote on-air programme that identifies outstanding ordinary Nigerians (such as a taxi driver who returns a passengers bag forgotten in his car) weekly and rewards them.

 

Create national icon programmes such as: Nigeria Sings, Most Popular Public Official, Know Nigeria – winners to be voted for by the public.

Dr. Ladan Salihu

DIRECTOR GENERAL


 

spotlight

Welcome!

This is the Corporate Development and Communications page of the FRCN on the World Wide Web and we are delighted with your visit. We promise to always be good company.

Expect industry news, innovations and challenges with our “widest reach”advantage.

Due to current innovations driven by the Central Management Committee, there will be no limit to exciting corporate tit bits.

Notice we already spot a new lovely colour –A forerunner of good things to follow!There will always be something to cater to every palate in the pot-pour×ri of contents which we promise to parade.


Come on board and enjoy the cable-car excitement! For it is an exciting time as this old dog learns new tricks!

Welcome to African’s Largest Network! Things are looking up.


ABOUT CD&C DEPARTMENT

This is a new department born to replace the former  Public Affairs unit.

This department is charged with:

  1. Advising credibly on structures, platforms and strategies that will help position the FRCN effectively in the digital 21st century broadcast industry,
  2. Proactively drive the corporate communications of the FRCN internally and externally in order to build a credible image for Radio Nigeria,
  3. Achieving meaningful exposure and building win-win relationship with the corporation’s various publics and stakeholders
  4. Initiating and managing the Corporation's relations with external sister organisations and professional bodies within and outside the broadcast industry,
  5. Publishing of magazines, newsletters, professional journals, information brochures and tool kits which guide professional practice.

This will ensure that the FRCN is sold to our employees, advertisers, the media, opinion makers and stakeholders as the broadcaster of choice, the model in Africa, the preferred employer and Nigeria’s bastion of national development, unity and progress.

STRATEGY

  1. DEVELOPMENT AND STRATEGY 
  1.  
    1. Assist the DG in the formulation of  short, medium and long term development plan for the corporation;
    2. Assist in the digitalization of the corporation;
    3. Liaise with Engineering Services to recommend broadcast information technological devices that can help the FRCN be in tune with current broadcast trends;
    4. Identify opportunities for capacity building so staff can grow in the industry;
    5. Affiliate with global broadcast organizations for exchange of knowledge, staff, equipment, etc;
    6. Carry out audience research in best industry practices and install current monitoring technologies to convince advertisers of coverage, listenership, and timely broadcast of commercials;
    7. Publish magazines, journals and newsletters
  1. RE-BRANDING CAMPAIGN

 Purpose: to sell the “NEW” Radio Nigeria, first to our staff (internal communications) and then to our external publics and other stakeholders.

  1.  
    1. Internal Communications

Arrange zonal and station staff fora to communicate new campaign; establish Newsletter, journal, email addresses and Intranet for vertical and horizontal flow of Information Corporation- wide;

  1. Publish a monthly print and e-newsletter;
  2. Link up all staff in an email mailing list;
  3. Open a staff hotline in CD&C office for staff suggestions;
  4. Organise farewell parties, excellence and long service awards, and end of year get-together;

 

3. Corporate Standards

  1. Produce and make mandatory that staff wear the synchronized ID cards with corporate lanyard while at work;
  2. Insist on an uplift and branding of  common areas, canteens, and restrooms;
  3. Compile corporation-wide directory of staff.

4. External Communications

  1. Begin with a media campaign involving print and TV emphasizing our wide coverage and uniqueness as a public service broadcaster; starting with DG visitations to print media chiefs,
  2. Have interviews
  3. Write feature articles,
  4. Place adverts,
  5. Barter with NTA for our corporation’s ad to run for one year;
  6. Publish Radio Extra, an industry-wide magazine;
  7. Launch website( 24-hour audio streaming] and later, Internet radio with fanfare in all the zones;
  8. Re-brand all operational vehicles, letterheads and envelopes with new logo and slogan;
  9. Monitor all publications\printing to ensure adherence to brand;
  10. Ensure adequate stock of corporate gifts for visitors, advertisers and other stakeholders.

 

5. Community Relations

  1. Make ourselves relevant to our communities, especially the younger generation who will be tomorrow’s policy makers.
  2. Use our digital studios to record talented winners and marketing them.
  3. Commercialise our studios.
  4. Network transmission from National Stations in order to bring in local communities and talents.

6. Government Affairs

Get government more interested in our affairs by involving them in all our milestones such as website launch, commissioning, being on our mailing list for newsletters, magazines, etc, and mass-appeal programmes.

SUMMATION – KEY ISSUES

It is a cliché, but true: an organization that fails to plan, plans to fail. It is a good thing that we are planning for the future of our Corporation. All our goals are achievable in the short, medium and long term. The risks are low and the rewards high.

The key issues are, Effective Developmental Strategising and Re-Branding for optimal communications.

We need to communicate the” New” FRCN as a: 

People centered

Development driven

Technologically enabled

Strategically focused

Sustainable public service broadcaster

In so doing we shall achieve our mission which is: To be an impartial, credible, proactive broadcast medium in the forefront of Nigeria’s national development, unity and progress.

For more information, contact the Corporate Development & Communications Department at:

info@radionigeria.net , or oomame@radionigeria.net

Tel:             +(234) 9-2346483      , 2346484, +234- (0)8039705059, (0)826481613

(L-R) Dominic Mokikan, Ugo Okoli, Ijeoma Ndaji